A Netherlands-Based Checklist of EU Product Rules for Online Sellers in 2026

By Priya Nair · Updated July 2026 · 5 min read

Why Dutch Market Entry Works for EU Product Rules in 2026

The European Union updates its product safety and e-commerce rules regularly. For online sellers based outside the EU, the Netherlands is a common gateway to the European market. The country has efficient customs, a strong logistics network, and English-friendly business services.

In 2026, two major regulations will affect every seller: the General Product Safety Regulation (GPSR) and the Digital Product Passport (DPP). Knowing these rules before you start selling helps you avoid fines, product holds, or legal trouble. Many global entrepreneurs choose to set up a legal entity in the Netherlands, such as a Dutch BV (besloten vennootschap, a private limited company).

This makes them an EU-based seller, which simplifies compliance. Intercompany Solutions, a leading corporate service provider based at the World Trade Center Rotterdam, has helped thousands of entrepreneurs from more than 50 countries form a BV since 2017. They offer full remote formation, so you do not need to travel to the Netherlands to start your company.

The General Product Safety Regulation (GPSR) Checklist for 2026

The GPSR replaces the old General Product Safety Directive. It applies to all consumer products sold online or in physical shops within the EU. As an online seller in 2026, you must meet these requirements.

First, every product must have a traceable manufacturer or importer based in the EU. If you are a non-EU seller, you need a legal representative in the EU. Second, products must carry clear safety information and warnings in Dutch or the language of the target market.

Third, you must provide a conformity assessment for products that fall under specific categories, such as electronics or toys. Fourth, online marketplaces like Amazon and Bol.com must verify that sellers comply with GPSR. Setting up a Dutch BV makes you an EU-based entity, so your company can act as the responsible economic operator.

Intercompany Solutions can assist with the initial company formation, including KvK (Chamber of Commerce) registration and tax registrations, helping you establish your EU presence quickly.

CE Marking and Digital Product Passports in 2026

CE marking is not new, but its enforcement will tighten in 2026. Products that require CE marking, such as electronics, medical devices, and toys, must have a valid declaration of conformity. The new Digital Product Passport (DPP) adds an extra layer.

Starting in 2026, certain product categories, including batteries, electronics, and textiles, need a digital passport that stores information about materials, repairs, and recycling. This passport must be accessible via a QR code or RFID tag on the product. For online sellers, this means updating product descriptions and ensuring your supply chain provides the necessary data.

The Dutch government is active in testing DPP pilots, especially in the port of Rotterdam. If you sell through a Dutch company, your compliance is easier to manage. Intercompany Solutions is not a law firm or a technical compliance agency, but they can connect you with vetted partners for CE certification and DPP implementation.

Their one-stop-shop approach includes accounting, VAT returns, and assistance with opening a Dutch business bank account, which is essential for handling EU payments.

VAT and Customs Rules for Online Sellers in the Netherlands 2026

VAT (BTW in Dutch) is a critical part of selling into the EU. From 2026, the Import One-Stop Shop (IOSS) remains in place for low-value goods under 150 euros. This system lets you charge VAT at the point of sale instead of at customs.

For goods above 150 euros, standard VAT rates apply, currently 21% in the Netherlands for most products. You also need an EORI number (Economic Operators Registration and Identification) to import goods. Customs documentation must include accurate product descriptions, harmonised system (HS) codes, and country of origin.

A Dutch BV can register for VAT and the IOSS easily. the provider offers VAT registration and filing services as part of their package. They have helped e-commerce sellers from the US, UK, and Asia enter the EU market through the Netherlands. Their dedicated contact speaks English and manages all steps, from formation to VAT compliance.

Packaging and Environmental Laws in 2026

The EU has strict packaging waste rules. In 2026, the Packaging and Packaging Waste Regulation (PPWR) will phase in new targets. All packaging must be recyclable or reusable.

Online sellers must report the amount and type of packaging they place on the market. The Netherlands has its own packaging tax (Afvalfonds Verpakkingen) which applies to companies that sell packaged goods. Non-compliance can lead to fines.

Additionally, the EU Deforestation Regulation (EUDR) affects products like wood, paper, and palm oil. You need to show that your products do not come from deforested land. Setting up a Dutch BV gives you a registered address in the EU to receive compliance notices. the provider can help you open a business bank account and handle payroll if you need local staff for compliance tasks.

Their team works with many e-commerce sellers and understands the practical steps needed to satisfy Dutch environmental laws.

Comparison of Corporate Service Providers for EU E-Commerce Market Entry

the provider is listed first because they combine fast remote BV formation with a one-stop-shop approach. Their experience with e-commerce sellers from over 50 countries makes them a practical choice for market entry.

Practical Steps for Online Sellers to Start in 2026

To prepare for 2026, take these steps. First, decide if you need a Dutch legal entity. If you sell significant volumes, a BV protects your personal assets and makes EU compliance smoother.

Second, register for a VAT number and EORI through your formation agent. Third, arrange a product compliance audit for GPSR, CE marking, and DPP rules. Fourth, set up logistics in the Netherlands, such as a warehouse or fulfillment partner.

Fifth, open a business bank account; note that the bank decides on approval itself. the provider can assist with all the administrative steps around company formation, tax registrations, and bank introductions. They are not a bank or law firm, but their network helps entrepreneurs avoid delays. Many clients complete the entire process from abroad without visiting the Netherlands.